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Opportunity report · Airport / Crater Lake Hwy· Recreation

Recreation in Airport / Crater Lake Hwy

Airport / Crater Lake Hwy supports roughly 4.2 recreation by population but has 2; 83 restaurants, 3 bars / breweries, 3 entertainment.

58
Opportunity Score
out of 100
Recommended areaAI
Airport / Crater Lake Hwy
Market radiusCalc
2.5 mi
Population servedCalc
38,064
Est. daily trafficSource
16,089
Existing competitorsCalc
2
Complementary nearbyCalc
89
The case

Why
here?

Each signal is labeled by how we know it: reported by a source, calculated by MAKE IT HERE from source data, or interpreted by AI.

Source reported by a data providerCalc derived by MAKE IT HERE from source dataAI a model's reading of the data, not a factMock
  1. 01
    Complementary businesses
    83 restaurants, 3 bars / breweries, 3 entertainment
    Calc
  2. 02
    Population in market radius
    ~38,064 residents within 2.5 mi
    Calc
  3. 03
    Competitive headroom
    2 existing vs. ~4.2 supportable by population
    Calc
  4. 04
    Residential density
    ~15,222 households in radius
    Calc
  5. 05
    Household income
    $81,397 median household income
    Source
Recommended area

Airport / Crater Lake Hwy

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Showing recreation and complementary categories, traffic segments and development pipeline.

Live model check Calc

The v0.1 scoring model re-run right now at the district center. Curated score above may differ: it incorporates analyst review and comparable-district evidence.

56
Zoning I-LSourceConditional use permit
Light Industrial District · market score 62 adjusted to 56 for zoning · code section
FactorPoints / max
Complementary businessesCalc12 / 12
79 restaurants, 3 bars / breweries, 3 entertainment
Population in market radiusCalc9 / 12
~36,762 residents within 2.5 mi
Competitive headroomCalc9 / 18
2 existing vs. ~4.1 supportable by population
Residential densityCalc8 / 8
~14,651 households in radius
Household incomeSource8 / 10
$81,397 median household income
Traffic exposureSource3 / 12
~15,097 vehicles/day at nearest count
Visitor demandCalc3 / 3
12 hotels nearby; airport within 2 mi
Nearby institutionsSource3 / 3
7 institutions within 1.5 mi (0 daily visitors)
Population growthSource3 / 12
+4.6% 5-year growth in Airport / Crater Lake Hwy
Development pipelineSource2 / 5
0 housing units, 120,000 sq ft in pipeline
Daytime / employment densitySource2 / 5
1,598 daytime population in Airport / Crater Lake Hwy
Complementary businessesCalc
  • Restaurants83
  • Bars / Breweries3
  • Entertainment3
Growth indicatorsSource
  • Element by Westin (downtown hotel)
    under construction, 85,000 sq ft (2026)
  • Creekside Quarter redevelopment
    planned, 400,000 sq ft (2028)
  • N Central Ave senior housing
    planned, 100 units (2025)
  • Rogue Valley Int'l–Medford Airport expansion
    planned, 120,000 sq ft (2027)
RisksAI
  • !I-L zoning requires a conditional use permit for recreation
  • !2 existing recreation already operate within 2.5 mi
  • !OpenStreetMap under-counts some competitors; verify with a field survey before committing
Comparable cities · similar districts

What happened elsewhere

Medford · Airport / Crater Lake Hwy

Closest cluster archetype: Wellness Cluster. All components present.

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