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Opportunity report · Southeast Medford· Fitness

Fitness in Southeast Medford

Southeast Medford supports roughly 4.3 fitness by population but has 2; ~8,346 households in radius.

71
Opportunity Score
out of 100
Recommended areaAI
Southeast Medford
Market radiusCalc
1.75 mi
Population servedCalc
19,535
Est. daily trafficSource
8,322
Existing competitorsCalc
2
Complementary nearbyCalc
75
The case

Why
here?

Each signal is labeled by how we know it: reported by a source, calculated by MAKE IT HERE from source data, or interpreted by AI.

Source reported by a data providerCalc derived by MAKE IT HERE from source dataAI a model's reading of the data, not a factMock
  1. 01
    Residential density
    ~8,346 households in radius
    Calc
  2. 02
    Population growth
    +38.6% 5-year growth in Southeast Medford
    Source
  3. 03
    Complementary businesses
    48 healthcare, 11 beauty / personal care, 10 coffee
    Calc
  4. 04
    Competitive headroom
    2 existing vs. ~4.3 supportable by population
    Calc
  5. 05
    Household income
    $68,622 median household income
    Source
Recommended area

Southeast Medford

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Showing fitness and complementary categories, traffic segments and development pipeline.

Live model check Calc

The v0.1 scoring model re-run right now at the district center. Curated score above may differ: it incorporates analyst review and comparable-district evidence.

28
Zoning SFR-4SourceNot allowed — needs a zone change
Single-Family Residential - 4 Units · market score 70 adjusted to 28 for zoning · code section
FactorPoints / max
Residential densityCalc12 / 14
~7,788 households in radius
Population growthSource12 / 12
+38.6% 5-year growth in Southeast Medford
Complementary businessesCalc12 / 12
46 healthcare, 10 coffee, 9 beauty / personal care
Competitive headroomCalc9 / 17
2 existing vs. ~4.0 supportable by population
Household incomeSource6 / 12
$68,622 median household income
Population in market radiusCalc4 / 12
~17,927 residents within 1.75 mi
Development pipelineSource4 / 5
500 housing units, 0 sq ft in pipeline
Daytime / employment densitySource4 / 5
3,344 daytime population in Southeast Medford
Visitor demandCalc3 / 3
14 hotels nearby
Nearby institutionsSource3 / 3
6 institutions within 1.5 mi (0 daily visitors)
Traffic exposureSource2 / 8
~17,228 vehicles/day at nearest count
Complementary businessesCalc
  • Healthcare48
  • Beauty / Personal Care11
  • Coffee10
  • Specialty Food6
Growth indicatorsSource
  • Haya Park (southeast Medford)
    planned, 500 units (2026)
  • Affinity at Medford (55+ apartments)
    planned, 200 units (2026)
RisksAI
  • !2 existing fitness already operate within 1.75 mi
  • !Limited drive-by exposure: no high-volume count within a mile
  • !OpenStreetMap under-counts some competitors; verify with a field survey before committing
Comparable cities · similar districts

What happened elsewhere

Medford · Southeast Medford

Closest cluster archetype: Wellness Cluster. All components present.

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